Back in the day, when all I did was ride bikes, jump off stuff and make funny faces (not much has changed) my friends and I made trailers for videos we never intended to make - our biggest was Local Threat. Our production company back then was called Quarter Productions:
During a falling out with co-producer Chris Snow in 2005, he told me that Quarter Productions was dead. It was never going to be anything and he wanted no part of it. I told him he was wrong and for the next few years I built up Quarter Productions video by video, and even co-produced a full-length bike video called Chaos Theory with friend Dan Bowhers of the now Picture Planet:
After a few years of producing videos I decided to move into the professional realm and try to turn QP into something legitimate. I made my first professional-type video with my good friend and owner of Geekhouse Bikes Marty Walsh in Allston, MA:
Today, after a massive rebranding from the INCREDIBLE boys over at Hovercraft Studio (formerly Second World Design) in 2009, Quarter Productions is now known as Paper Fortress.
A while back I had the chance to take a trip to NYC, Maine and take my first trip overseas to England to shoot 6 films for New Balance’s new campaign “Excellent Makers” created by Arnold Worldwide. I followed around 2 artists, a music producer, a professional baseball player and met factory workers in Maine and Flimby. I shot a day in each person’s life and created these six films: